Money Rules by Jean Chatzky

Author:Jean Chatzky
Language: eng
Format: epub
Publisher: Rodale
Published: 2012-03-14T16:00:00+00:00

43.

Don’t shop sad.

Feeling sad—because your team just lost the big game or you just suffered a disappointment at work—makes you eager to buy just about anything, research shows. Sadness feels like a big hole or void and you want to fill it up so you’ll do whatever it takes and if you happen to have a credit card in your hand, so be it. And…

44.

Don’t shop hungry.

This is not just a rule that applies in grocery stores. Do you know why they ply you with samples at warehouse stores? Because exciting your mouth—literally making you drool—makes you spend more money not just on food, but on everything. It primes the same part of your brain that responds to the rewards you really want. So maybe you went to the store to buy diapers but now that your brain is active, you buy the tent. (That shopping trip is legend in our family. I should tell you: We don’t camp.) Oh, and when your favorite little boutique offers a special evening sale with wine and cheese? Steer clear. Alcohol not only primes the pleasure pump, it inhibits self-control.

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